Case Study: Global Fast Food Restaurant Chain achieves omnichannel personalization and a unified customer view with Reltio

Global Fast Food Restaurant Chain - Customer Case Study

Global Fast Food Restaurant Chain sought to drive digital transformation and personalization across 40,000+ outlets in more than 100 countries, with a key objective to reinvent its customer loyalty program by achieving a single, reliable view of customers across all channels. To meet this challenge they engaged Reltio and implemented Reltio Cloud for Consumer 360.

Reltio mastered the chain’s customer data and delivered real-time information to mobile, ecommerce, marketing, and transactional applications, enabling omnichannel personalization at scale. Reltio’s solution became a foundational component of the company’s digital transformation, supporting global operations across 40,000+ outlets and 100+ countries and helping the brand evolve the guest experience.