Case Study: Top 5 Global Cosmetics Company achieves unified Consumer 360 and faster time-to-value with Reltio

Global Cosmetics Company - Customer Case Study

Global Cosmetics Company, a top-five global cosmetics manufacturer and retailer, was losing consumer loyalty and market share due to fragmented customer data and rigid legacy MDM and custom systems. They engaged Reltio to replace these unscalable architectures and deliver a single, unified view of customers across geographies to support a global digital brand and improved customer service.

Reltio deployed Reltio Cloud Consumer 360 and its Self-Learning Graph to consolidate profiles, interactions and transactions from internal and external sources, solve householding, match non‑English names via transliteration, and reveal relationships across consumers, products, locations and channels. The solution went live in 16 weeks in China and 20 weeks in the US, delivering a single customer view that enabled consumer‑oriented reforms, drove digital growth, and provided lower TCO and faster time‑to‑value for IT and Marketing.