Case Study: Global Biopharmaceutical Company achieves several-fold sales effectiveness with Reltio's HCP 360 affiliation management

Global Biopharmaceutical Company - Customer Case Study

Global Biopharmaceutical Company faced fragmented healthcare provider (HCP) data across multiple sources, which prevented a complete 360-degree HCP view in CRM and undermined account management, compliance, and modern sales efforts. To address this, the company partnered with Reltio and deployed Reltio’s Self-Learning Data Platform and HCP 360 to consolidate specialties, DEA/NPI identifiers, affiliations, locations, and other critical HCP attributes.

Reltio blended reference and affiliation data, used graph technology for HCP-to-HCO roll-ups, and enriched records with third-party specialty and digital interaction data; mobile-enabled field updates and high-performance match & merge supported ongoing data quality. The Reltio solution gave account managers real-time, searchable views of influence networks and account value, and Reltio reports that the platform increased the company’s sales effectiveness by several-fold.