Case Study: French Multinational Pharmaceutical Company achieves scalable Customer 360 and 80% fewer new-physician requests with Reltio

French Multinational Pharmaceutical Company - Customer Case Study

The French Multinational Pharmaceutical Company faced an inflexible, unscalable legacy MDM that left them with incomplete HCP/HCA insight, derailed go-to-market plans and delayed product launches; they needed an enterprise-wide MDM to support US commercial sales and multi-channel digital marketing. They selected Reltio and Reltio Cloud to replace the old master and enable faster ingestion of new data sources.

Reltio deployed HCP 360, HCA 360, KOL 360, Payer 360 and Location 360, rebuilding the account master with affiliations and organized customer groups and layering Customer 360 on the Self‑learning Data Platform to drive account-centric field operations, personalized engagement and compliance. As a result, Reltio helped consolidate 16M+ affiliations and 12M+ locations from 77+ systems in under 26 weeks, cut “new physician add requests” by 80% (saving significant field rep time), and eliminated the high cost/time barrier to onboarding new data sources.