Case Study: Radisson Hotel Group achieves trusted, unified customer and hotel data with Reltio

Empowering teams with comprehensive, trusted data Driving better customer journeys and increased productivity

Radisson Hotel Group faced fragmented, siloed master data across multiple systems that prevented creation of golden customer and hotel records, slowed processes, and undermined trust in reporting and customer experiences. To build a trusted, scalable data foundation and reduce manual work, Radisson Hotel Group selected Reltio and its Reltio Connected Data Platform (deployed as a central OneMDM hub) to unify hotel, B2B and future B2C domains.

Reltio delivered a phased implementation connecting 15+ systems and enriching B2B data (including Dun & Bradstreet) to provide a single source of truth. The Reltio Connected Data Platform streamlined 30+ hotel-data processes, mobilized trusted data in real time, and cut manual lookups from days to seconds; B2B attribute accuracy rose from 65% to 95%, overall data quality improved ~30%, and Radisson saw better pricing negotiations, higher operational efficiency, increased revenue and stronger customer loyalty.

Radisson Hotel Group

Nouman Ali

Senior Director of Global Data Governance & MDM