Case Study: AbbVie modernizes MDM and improves data trust with Reltio

AbbVie modernizes MDM across multiple domains

AbbVie, a global pharmaceutical company, needed to modernize master data management across multiple domains after years of relying on aging legacy systems. The company faced poor performance, slow record merging, scattered offline processes, weak governance, and limited ability to manage complex HCP/HCO affiliations, which reduced trust in its data.

Reltio provided a modern, cloud-native SaaS MDM platform to replace AbbVie’s legacy systems and serve as the center of its consumption and integration hubs. With Reltio, AbbVie improved user experience, data governance, search, and relationship management, while gaining the scalability to support major acquisitions like Allergan, which nearly doubled the company’s size.

Abbvie

Vivian Wu

Associate Director