Case Study: Warner Bros unifies fan data for hyper-personalized experiences with Reltio

Warner Bros mobilizes complex data across 140 countries

Warner Bros. needed a way to bring together complex fan and content data spread across a global media ecosystem operating in 140 countries. With data scattered across systems, affiliates, licensees, and local markets, the company faced silos, duplicate records, and difficulty finding and accessing information needed for personalization and monetization. Reltio provided the centralized data solution Warner Bros. was looking for.

Using Reltio, Warner Bros. Discovery created unified fan profiles and made data easier to access and manage across sources. This helped support hyper-personalized entertainment experiences and improved the company’s ability to use rich, trusted data across markets. The case study does not cite specific numeric metrics, but it highlights better data accessibility, reduced duplication, and stronger global data unification from Reltio.

Warner Bros

Thuy Kim

VP, Content Data Services