Case Study: AstraZeneca cuts costs and boosts productivity with Reltio

AstraZeneca cuts costs, boosts productivity with unified data

AstraZeneca worked with Reltio to address a fragmented master data landscape built around 67 legacy MDM systems across 140+ countries. The complexity of managing multiple on-premise deployments drove high costs, slow sales processes, inconsistent customer data, and difficult marketing and consent management.

Reltio implemented a cloud-native, SaaS MDM approach with 3 interlinked regional hubs, plus integrations to marketing tools, CRM, and consent management workflows. The result was £3.6 million in annual infrastructure savings, a 10x productivity boost for sales reps, and a 14-week time to live patient master, while also improving customer experience and reducing compliance risk.

AstraZeneca

Joanna Walker

Commercial Excellence Program Manager, IT