Case Study: AAA increases membership renewals by 17% with Relay Network

AAA - Customer Case Study

The customer, a major motor club referred to as AAA, faced challenges with renewing memberships, particularly among their millennial demographic, as traditional methods like mail and phone calls were becoming ineffective and costly. They partnered with Relay Network to address this issue and simplify the renewal process.

Relay Network implemented a solution that delivered proactive, mobile renewal messages to members. This streamlined workflow eliminated the need for mailers or calls and also included notifications for expired credit cards to prevent payment issues. As a result, Relay Network helped AAA make members 17% more likely to renew and achieved a 21% reduction in credit card declines.

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