Case Study: Dell drives teen laptop awareness and web sales with Refuel Agency's in-school media campaign

Dell reaches 26 million impressions with Refuel Agency

The customer Dell sought to drive laptop web sales to graduating high school seniors and incoming college freshmen through a promotional sweepstakes campaign. The vendor Refuel Agency was engaged to help reach this teen and Gen Z audience.

Refuel Agency implemented a solution using its national in-school media network and out-of-home marketing strategies. The campaign placed OOH advertisements in over 500 high schools, successfully creating widespread brand impressions. This initiative from Refuel Agency reached 70,000 students and culminated in 26 million campaign impressions.

Dell