Case Study: BMW boosts awareness for its Domestic Military Program with Refuel Agency

BMW drives military program awareness with Refuel Agency and 0M+ impressions

BMW sought to drive awareness and participation in its Domestic Military Program, which offers savings to active-duty military and veterans. The company partnered with Refuel Agency to address this challenge using Refuel's influencer marketing expertise and proprietary Military Explorer Series™.

Refuel Agency implemented a solution by leveraging influencer Courtney Jane, whose audience strongly aligned with BMW's target military market. Through a series of authentic social media posts, the campaign promoted the program's benefits and included a direct call to action. This data-driven strategy successfully generated significant awareness and interest in BMW's program.

BMW