Case Study: Demandbase achieves 100% performance review completion with Reflektive

Demandbase Streamlines Performance Feedback With Reflektive

Demandbase, a San Francisco–based leader in account-based marketing, needed a faster, less burdensome way to manage performance as it scaled — recruiting and retaining top talent while keeping employees engaged required streamlined, time-efficient reviews that wouldn’t overload managers.

They implemented Reflektive to collect continuous, real-time, peer and self-feedback so review content is largely pre-populated when managers start evaluations. The result: clearer, documented performance evidence, higher engagement and ease of use with no formal training required, and a jump in review completion from 84% in 2016 to 100% in 2017.

Demandbase

Landon Pearson

VP HR & Talent Development