Case Study: AAA (American Automobile Association) achieves 90%+ automated, scalable and accurate member data management with Redpoint Global Inc.

RedPoint Global provides a rock-solid foundation of accurate, timely data to help AAA deepen its personal relationships with 55 million members

AAA, North America’s #1 motoring and leisure travel organization serving 55 million members through 45 federated clubs, faced massive data complexity—2,500+ member attributes, disparate club systems and business rules, and a need for faster, more personalized communications. To consolidate and operationalize member data, AAA placed Redpoint Global Inc.’s CDP technology at the heart of its data infrastructure.

Redpoint Global Inc. enabled AAA to automate more than 90% of its data management processes, run data alignment and identity resolution 24x7, and scale from millions to billions of records without adding staff; database updates moved from monthly to daily (or faster). The solution delivered cleaner, aligned data for analytics and multichannel campaigns, boosting response and take rates, supporting higher throughput across clubs, and helping reduce member attrition.

AAA

Daniel Mathieux

Member Insights and E-Business