Case Study: William Hill achieves high customer engagement (39.1% open rate, 12.5% CTR) with RedEye's marketing automation

William Hill achieve an average open rate of 39.1%

William Hill sought to improve how they communicate with online customers and engaged RedEye to deploy marketing automation. RedEye set up a multi-channel campaign to send automated, relevant communications to online users and streamline customer messaging.

RedEye’s implementation delivered strong engagement, achieving an average open rate of 39.1% and an average click-through rate of 12.5%, with William Hill praising the seamless process, excellent deliverability and fast turnaround. RedEye’s campaign automation provided measurable uplift in customer engagement and a scalable approach for future joint initiatives.

William Hill

Ben McCann

Marketing Manager