Case Study: Wilko achieves 12.05% revenue per visitor uplift with RedEye

Wilko achieved an uplift of 12.05% in revenue per visitor with A/B testing

Wilko worked with RedEye to bring more clarity to the price‑savings information on its category pages. Using A/B testing and UX‑Driven MVT, the retailer aimed to increase engagement with listings and encourage users to purchase by making discounts and final prices easier to notice.

RedEye tested a variation that made the “Now” price bigger and bolder and placed the “Save” messaging in a red roundel over the product image. The change drove a 12.05% uplift in revenue per visitor (100% chance to beat), a 10.8% increase in average order value, and a 4.8% uplift in Add to Basket clicks (96.3% chance to beat), indicating stronger deal visibility and higher customer spending.

Wilko