Case Study: WatchShop achieves 139% revenue growth with RedEye’s Managed Services

WatchShop boosts revenue by 139% through RedEye’s Managed Services

WatchShop, the UK’s largest independent online watch retailer, moved to RedEye to solve a limited-email-marketing problem: their previous platform only supported a basic welcome and abandoned-basket email, and they needed both technology and specialist support to scale automated journeys and leverage customer engagement data. To accelerate time-to-value they engaged RedEye’s Managed Services (initially three months, later extended to six) to provide hands-on campaign and automation expertise alongside onboarding.

RedEye warmed up WatchShop’s new domain and IP, identified and scaled engaged segments, and built 30+ behavioural automations (over 85 schedules) including welcome series, full abandonment programs, post-purchase journeys and international replications, plus automated audience extracts for Google and Facebook and a master email template and campaign management. The work delivered measurable impact: a 139% increase in revenue, a 738% ROI, and a 128% growth in WatchShop’s engaged customer database.

WatchShop

Rajpal Bhogal

Head of Marketing