Case Study: Warner Leisure Hotels achieves 4472% ROI and high email engagement with RedEye

Warner Leisure Hotels sees an increase in ROI of 4472%

Warner Leisure Hotels wanted to introduce the brand to new prospects and convert people who had signed up for emails but never booked a break. RedEye was engaged to apply data analysis and automated email marketing using its RedEye Customer Data Platform to create a relevant, timely prospect journey and better target hotel content.

RedEye implemented a three-stage behavioral prospect journey plus weekly targeted campaigns, using detailed data analysis, geographic personalization and real-time segment movement into a “First Time Booker” customer journey, with frequency management rules to avoid over-mailing. The campaign delivered a 62% unique open rate, 48% click-through rate and a peak ROI of 4472%, demonstrating strong engagement and conversion uplift for Warner Leisure Hotels.

Warner Leisure Hotels