Case Study: LV= achieves 295% increase in prospect conversion and 76% channel income growth with RedEye's Marketing Automation

Use Behavioural Data to Drive Up Prospect Conversion

LV=, one of the UK’s largest insurers, needed to convert more online quotes into policyholders while controlling the high cost of customer acquisition. To achieve more timely, relevant and personalised comms at scale, LV= partnered with RedEye and adopted RedEye’s Marketing Automation platform, leveraging behavioural browser data and cross‑device tracking.

RedEye implemented its platform — using native tag management, behavioural data and unique cross‑device identification — to personalise messages, optimise send timing and react to abandonment across the quote journey. Over 36 months LV= achieved a 295% increase in prospect conversion rate and a 76% rise in channel income, demonstrating significantly improved acquisition efficiency; RedEye continues to support ongoing optimisation.

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