Case Study: Hayloft achieves 305% ROI with RedEye's marketing automation

Sowing the seeds of success for personalised interactions at scale

Hayloft, a long-standing mail-order specialist in rare and unusual plants, was experiencing rapid online growth but had no behavioural or trigger-based marketing automation and limited in-house expertise. They selected RedEye for a combined technology and specialist account-management solution to build personalised, automated customer journeys.

RedEye migrated Hayloft from their existing ESP, ran workshops to map customer lifecycles, and implemented behavioural email workflows (Welcome, Abandoned Basket, Shopper Survey) alongside ongoing consultancy. The RedEye solution delivered a 305% ROI in the first year, contributed 6.3% of total revenue that might otherwise have been lost, and achieved strong engagement (59.41% unique open, 27.68% unique click, 7.66% last-click conversion).

Hayloft

James Edmonds

Managing Director