Case Study: GOV.UK achieves major usability improvements and up to 500% page‑view uplift with RedEye

RedEye helps Gov.uk win “Design of the year”

GOV.UK set out to become the single online home for all government public-facing content and services, consolidating information and transactions from 24 ministerial departments. To ensure high usability during this critical convergence, the Government Digital Service engaged RedEye to deliver comprehensive user testing, including lab-based sessions with eyetracking, remote testing and home testing for disabled users.

RedEye ran three rounds of testing (in their London lab plus mobile labs in Bristol and Leeds, with remote streaming for wider stakeholder engagement), delivered detailed prioritised reports and ran workshops with GDS and departments. Changes based on RedEye’s recommendations — notably a restructured set of guides and a redesigned Inside navigation — drove major improvements: page views for content consultations increased by 290% and statistics pages by almost 500%, and the site went on to win Design of the Year 2013.

GOV.UK