Case Study: Start-rite achieves 1022% ROI and higher conversion rates with RedEye's unique personalized discount-code solution

RedEye Data Insight project leads to a 1022% ROI for Start-rite

Start-rite, a high‑end footwear retailer, needed a way to target specific online customer segments with tailored discounts to drive repeat purchases and increase lifetime value while preventing codes being leaked or shared. RedEye carried out an RFM data insight project to segment customers and designed a unique merge‑field to insert individual, non‑shareable discount codes into email communications.

RedEye’s solution let Start-rite send tailored journeys (e.g., welcome for purchasers, welcome for non‑purchasers, and reactivation) with appropriate discount levels (for example 10% welcome, 15% reactivation). The campaigns achieved a 5.59% conversion rate for Welcome Purchased, 4.85% for Welcome Not Purchased, and a 27.53% conversion rate from a 3,852‑customer reactivation send, delivering a 1022% ROI — with codes remaining secure and not leaked or misused.

Start-rite