Case Study: Raileasy achieves 38% more bookings with RedEye's subject-line personalisation

Raileasy's award winning strategy increases bookings by 38%

Raileasy, operating in a highly competitive travel fares market, wanted to improve performance of its existing search abandon automated email. RedEye was engaged to optimise the campaign by testing subject line personalisation as part of its email marketing optimisation and testing service.

RedEye ran a 50/50 split test over six weeks comparing the control subject line ("Haven't found what you were looking for?") with a personalised version that included the customer’s searched destination ("Still looking for tickets to [[Search location]]?"). The personalised subject line lifted open rates from 34.83% to 45.80%, produced a 10% higher click-through rate and delivered 38% more bookings versus the control.

Raileasy