Case Study: Radley achieves a 10% increase in checkout conversion and a 28% reduction in abandonment with RedEye

Radley+Co achieves 28% reduction in checkout abandonment through RedEye’s CRO process

Radley faced difficulty prioritising website tests to improve online sales and identified a major checkout drop-off problem. They engaged RedEye to apply a structured conversion rate optimisation (CRO) approach, combining analytics, usability research and prioritisation to pinpoint where testing and fixes would deliver the most impact.

RedEye implemented its CRO process — an optimisation dashboard, analytics and a two‑day moderated usability test with eye tracking, followed by a UCD redesign of the payment pages and high‑fidelity prototype testing — then supplied technical specs for implementation. As a result, checkout conversion rose 10% and checkout abandonment fell 28% year‑on‑year, and Radley has entrusted RedEye’s UX experts with ongoing multivariate testing.

Radley