Case Study: SuperBreak achieves a 29% revenue uplift with RedEye's product page redesign

Product page re-design determined by A/B Testing leads to a 29% uplift in revenue

SuperBreak engaged RedEye to tackle a cluttered Theatre Breaks product page that was distracting users and reducing conversion. RedEye, using its User Experience–driven Conversion Rate Optimisation (CRO) approach and A/B testing methodology, worked with SuperBreak to generate hypotheses and prioritise tests aimed at focusing user attention and simplifying the discovery of theatre breaks.

RedEye implemented a two-column redesign and tested variations that added a theatre-specific search panel, a new “Breaks” carousel, and an expanded “Browse Theatre Break Categories” area with USPs and testimonials. Variation 1 delivered a 65.85% increase in engagement with top-selling breaks, a 61.74% conversion uplift on theatre bookings during the test, and an overall revenue increase of 29.39%; SuperBreak is now rolling the layout out to other product pages.

SuperBreak