Case Study: Gtech achieves 17% increase in highly engaged contacts with RedEye's Predictive Frequency Optimisation

Predictive Frequency Management increases engagement by 17%

Gtech, a world leader in cordless technology, saw a surge in online traffic and newsletter sign-ups during lockdown and needed to scale email volume and frequency quickly without harming ISP reputation. To turn email from a supporting channel into a primary revenue driver, Gtech engaged RedEye to apply Predictive Frequency Optimisation and an enhanced email strategy.

RedEye analysed historic engagement, built frequency-based segments, and implemented personalised timing and deliverability recommendations (including Validity whitelisting). The result: highly engaged contacts rose 17%, open rates climbed above 40%, conversion rates exceeded 4.1%, click-throughs averaged about 6%, sending moved from weekly to near-daily, and inbox placement and sender reputation were maintained—helping email become a main driver of Gtech’s revenue.

Gtech

Charlotte Freddi

CRM Marketing Manager