Case Study: Hotel Chocolat increases email revenue 25% and cuts sends 40% with RedEye’s Tempo Predictive Engagement

Predictive Engagement Increases Email Revenue by 25%

Hotel Chocolat faced disengagement and deliverability risks from sending the same campaign frequency to all customers during peak periods like Christmas, which threatened unsubscribes, spam complaints and their email whitelist status. To address this, they partnered with RedEye and used RedEye’s Tempo: Predictive Engagement to better tailor campaign frequency by customer behaviour.

RedEye implemented Tempo, an automated frequency-optimisation module that applied behavioural data across bulk campaigns so high-frequency sends went only to those who wanted them. The result: 40% fewer emails sent year‑on‑year, revenue up ~24.7% (headline 25%), open rates +15% to a combined 57%, unsubscribe rate down to 0.03% and a Q4 2014 ROI of 5,727%, with no negative impact on deliverability.

Hotel Chocolat