Case Study: Monarch Airlines achieves 1.6x customer re-engagement and 2484% ROI with RedEye

Monarch sees ROI of 2484% from data analysis and insight

Monarch Airlines faced a growing risk that a significant portion of its customer base was lapsing and wanted a data‑driven way to identify and re‑engage those customers. Monarch engaged RedEye to apply data analysis, algorithmic segmentation and personalized email communications to replace its previous non‑data‑driven lapsed campaign.

RedEye analysed historical booking data, built algorithms to flag lapsing and lapsed customers, calculated segments daily and sent personalized emails with dynamic “next destination” suggestions. The campaign delivered a 12.26% conversion rate (Monarch’s highest behavioural campaign in 2015), average booking value of £319.37 vs £219.65 for typical behavioural emails, CTR up from 12.3% to 13.49% and conversion from 11.61% to 13.65% after adding dynamic content, generated 90% of the prior campaign’s revenue in three months, achieved a 2484% ROI, and produced a 1.6x re‑engagement uplift versus a 10% control group.

Monarch Airlines