Case Study: Magnet Trade achieves a 33% increase in survey responses with RedEye's email + SMS automation

Magnet Trade introduce SMS alongside email to increase survey response rate by 33%

Magnet Trade, the UK’s leading manufacturer and supplier of trade kitchens and joinery, needed more post‑purchase and post‑quote survey responses to better understand and improve the experience of their trade customers. They were already using RedEye’s workflow journey builder to run four automated email survey journeys, which saved time and delivered response rates above 5.5%, but wanted to increase completions and capture more customer insight.

RedEye recommended and implemented a cross‑channel approach by adding the platform’s built‑in SMS to the existing workflow canvas, connecting email and SMS with time delays and activity rules (no third‑party integration required). The change was quick to deploy through regular account check‑ins and initially doubled responses, settling at a sustained 33% increase in survey response rate, providing Magnet Trade with valuable additional customer insights to inform better service and retention decisions.

Magnet Trade

Esme McQue

Email/CRM Marketing Executive