Case Study: Macdonald Hotels and Resorts achieves £350,000+ revenue uplift and 4,700% ROI with RedEye conversion rate optimisation

Macdonald Hotels achieves astounding ROI of 4700%

Macdonald Hotels and Resorts engaged RedEye after an analysis by RedEye’s web analytics identified problems with registration, hotel search and the booking flow. Macdonald implemented RedEye’s conversion rate optimisation process, combining usability review, email and analytics to address these critical site issues.

RedEye carried out an expert usability and analytics review, produced an optimisation report, embedded registration into the booking flow, added a ‘please wait’ hotel-search animation and launched a behavioural abandoned-booking email campaign. The email programme achieved a 40% click-through (65% of those then searched; 4% booked), search conversion rose 12.15%, registrations jumped from 36.1% to 71.6% without harming exit rates, and Macdonald Hotels and Resorts saw over £350,000 additional revenue in year one with an overall ROI of 4,700%.

Macdonald Hotels and Resorts