RedEye
67 Case Studies
Case Study: L'Artisan Parfumeur achieves 23.9% revenue increase with RedEye's Conversion Rate Optimisation
A RedEye Case Study
L'Artisan Parfumeur achieve a 23.9% increase in revenue through product page optimisation
L'Artisan Parfumeur, a luxury fragrance brand, sought to optimise its online customer experience to make it easier for shoppers to identify products and add them to the basket. They engaged RedEye’s specialist Conversion Rate Optimisation team to solve this challenge.
RedEye implemented a product-listing variation showing clear prices and an “Add to bag” CTA on product tiles, redesigned the page layout and added a “quick view” feature to streamline purchase decisions. Those changes drove a 25.7% uplift in overall conversion, a 25.67% increase in purchases and a 23.9% increase in total revenue, with the biggest funnel gain (address → delivery) up 20.7%; average order value also rose as adding items to basket became easier.
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