Case Study: John Greed achieves 1150% ROI and 40% increase in last-click sales with RedEye

John Greed increases last click sales by 40% with dynamic content

John Greed, an online jewellery retailer, wanted to boost the effectiveness of its abandonment emails by making them more relevant to shoppers. Having already used abandonment triggers, John Greed engaged RedEye to introduce dynamic content into a multi‑triggered abandonment programme to better re‑engage users who left items in their basket or checkout.

RedEye implemented dynamic content across three triggered emails (basket abandonment at 4 hours, checkout abandonment at 24 hours, and a 3‑day follow‑up), showing up to four abandoned products with images, descriptions, prices and direct links back to the user’s basket. The programme lifted last‑click sales from initial abandonment emails by 40%, achieved a 52% average open rate and 33% CTR within seven months, converted 32% of basket abandoners (14% of those purchased directly from the email) and 27.3% of checkout abandoners (12% purchased from the email), delivering a 1150% ROI.

John Greed

Joseph Stoney

Marketing Manager