Case Study: Papa John’s achieves 65.5% boost in email engagement and higher conversions with RedEye

Interactive and engaging emails that powered long term customer relationships

Papa John’s, the global pizza chain, needed to stand out in a crowded mobile-ordering market by increasing customer engagement and reducing churn. To do this they focused on email marketing and partnered with RedEye, using RedEye’s marketing automation and agile content suite to enable more interactive, personalized campaigns that a small team could manage easily.

RedEye implemented interactive email content, an activity algorithm to time and target sends, and a customer “snooze” option to manage frequency, all supported by RedEye’s platform and services. The results included a 65.5% increase in unique click rate, a 7.83% increase in last-click conversion, a 4.91% rise in average order value and a 30% reduction in unsubscribes, strengthening Papa John’s customer relationships.

Papa John’s

Alex van Steeden

Senior eCRM & Insight Manager