Case Study: BreakFree Holidays achieves 85% email conversion uplift and 64% email revenue growth with RedEye

Impressive increase in revenue from email, by focusing on conversion rate improvements

BreakFree Holidays, a UK holiday provider, engaged RedEye to improve their email channel performance using the RedEye Marketing Automation platform. Their specific challenge was to increase overall email conversion rate by 1% in a year (starting from a 3.20% conversion rate).

RedEye implemented automated multi-stage campaigns (abandoned search/booking and welcome emails), clever engagement segmentation and targeted emails driven by transactional and website behaviour, plus regular account management and testing. RedEye’s work delivered an 85% increase in conversion rate to 5.91%, a 54% rise in bookings year‑over‑year, a 64% increase in email revenue and a 1542% ROI in the first year.

BreakFree Holidays