Case Study: Travelodge achieves 50% increase in email revenue with RedEye's 14-stage hyper-personalised basket-abandonment journey

Hyper-personalised basket abandonment journey increased email revenue by 50%

Travelodge partnered with RedEye to address a gap in its email automation: the existing abandoned-basket series was short and conversion-focused, failing to educate long‑lead prospective bookers or use the full buying window. Travelodge engaged RedEye’s email marketing and Client Services expertise to create a more customer-centric, hyper-personalised abandonment journey to re-engage prospects and lift conversions.

RedEye and Travelodge built a data-driven, 14-stage abandoned-basket email journey over 60 days (with six targeted emails in the first week), powered by a rich product feed and dynamic templates to deliver 1‑2‑1 personalisation at scale. The campaign drove a 50% increase in email revenue, a 12% rise in unique open rate and a 15.7% increase in unique click rate, while unsubscribe rates fell to 0.04%; RedEye’s solution was also designed for easy management and rollout across other abandonment workflows.

Travelodge

Stuart Dessler

Senior eCRM Manager