Case Study: Get The Label restores Gmail deliverability and boosts engagement with RedEye

How Get The Label went from Spam to Glam with interactive multi-channel campaigns

Get The Label, an online retailer of designer brands delivering to over 58 countries since 2008, faced a critical deliverability problem when Gmail flagged their domain as spam — affecting over 25% of their customer base and limiting revenue. They engaged RedEye to address poor Gmail reputation and low engagement across their email programs.

RedEye’s Deliverability team and Client Services implemented list hygiene, smart segmentation and a warm-up strategy, plus end‑to‑end customer lifecycle automations (welcome, abandoned basket, price‑drop alerts, lapsing journeys), a Snooze/preference centre, and multi‑channel expansion into SMS, retargeting and web personalisation. The work restored Get The Label’s Gmail reputation so they could reach that revenue-generating segment, the Snooze feature saved 46% of users from unsubscribing, and interactive email elements (personalised imagery and countdown timers) drove a 126% increase in unique clicks.

Get The Label

Liz McNamara

Marketing Director