Case Study: Quidco achieves a 10.21% increase in registrations with RedEye

Homepage overhaul leads to a registration increase of 10.21%

Quidco, a cashback website, wanted to increase customer sign-ups and engaged RedEye’s Conversion Rate Optimisation team to optimise its homepage and improve registration performance.

RedEye delivered a homepage overhaul—clearer hero messaging, iconography to explain the four-step proposition, the registration form and USPs placed side-by-side, a more prominent search bar and retailer logos for social proof—which drove a 10.21% increase in registrations and an 8.58% uplift in users reaching the retailers results page.

Quidco