Case Study: MaxiNutrition achieves 37.8% customer growth and 95.6% ROI with RedEye managed marketing automation

Gains for MaxiNutrition with 37.8% growth in customers thanks to a personalised RedEye supplement

MaxiNutrition, the UK’s original sports nutrition brand, needed to increase campaign output and improve marketing automation but their in-house team was at capacity. To scale activity and boost revenue they engaged RedEye’s managed services for email marketing automation, working alongside MaxiNutrition’s designer to deliver higher-frequency campaigns and interactive elements like countdown timers.

RedEye delivered strategic segmentation, a full customer-lifecycle automation programme (welcome journeys, abandonment series, post-purchase and lapsing customer workflows using unique voucher codes), plus preference centres and rebrand support. As a result of RedEye’s work MaxiNutrition grew its contactable customer base by 37.8% over 12 months and achieved a 95.6% ROI (measured within six months), with improved engagement, higher conversion and greater campaign efficiency.

MaxiNutrition

Hollie Murphy

Head of Marketing