Case Study: Elegant Resorts achieves personalised, data-driven marketing in six weeks with RedEye

From limited automation to a personalised, data-driven platform in just six weeks

Elegant Resorts, a luxury tour operator offering highly personalised travel experiences, needed to extend that same bespoke approach to its marketing but had a small team and fragmented data. To achieve a single customer view and rapid automation without tying up internal resources, Elegant Resorts engaged RedEye, using RedEye’s onboarding and strategy services and email marketing platform to bring personalisation into its communications.

RedEye scoped and unified Elegant Resorts’ data, integrated with internal quote and booking systems, migrated API-driven communications and created a single customer view to power personalised, automated campaigns — all delivered in just six weeks with minimal disruption. The RedEye solution enabled segmentation by booking, browse and engagement data, migration of historical transactions, and immediate gains including greater email engagement, improved customer retention and higher conversion rates across the quote-to-book journey.

Elegant Resorts

David Barlow

Senior Systems Analyst & Software Developer