Case Study: Travis Perkins achieves multi-channel digital transformation and 186% increase in tactical email revenue with RedEye

Explore RedEye's client story with Travis Perkins, the leading builder's merchant

Travis Perkins, one of Britain’s largest building-materials suppliers with 650+ branches and over 100,000 product lines, needed to build its first ecommerce site and extend its trusted offline experience into a high-performing multi-channel digital presence. They engaged RedEye for marketing automation expertise, usability testing, data consolidation and to support rapid online growth.

RedEye implemented a Customer Data Platform and its Contour marketing automation (including Contour Segmentation and Predictive Modeller), ran usability testing, and deployed automated multi-stage email, SMS, direct mail and personalization journeys. The RedEye solution drove major gains: overall revenue +340% year‑on‑year, tactical email revenue +186% (online orders from email +303%), triggered campaign revenue +267.5%, VIP-targeted transactions +3,716%, and an 8.8% reduction in churn.

Travis Perkins