Case Study: Penhaligon's achieves 340% year-on-year revenue growth with RedEye's data-driven automation

Explore RedEye's client story with luxury fragrance brand, Penhaligon's

Penhaligon’s, the British luxury fragrance house, needed to modernise its customer journey—moving from limited digital presence to a personalised, automated multi-channel experience while unifying data across stores and online. They selected RedEye for its Marketing Automation platform, data insight expertise and account management support to better understand customers and lift conversion and revenue.

RedEye built a cross‑channel Single Customer View, linked anonymous browsing and device data to customer records, ran a five‑stage data insight programme, deployed behavioural email automation, and carried out A/B testing and site personalisation. The work delivered strong, measurable results with a 340% year‑on‑year revenue increase from data‑driven automation, 776% ROI on email, a 58% uplift in direct email conversions YOY, a 3.28% site‑wide RPV increase, a 16.2% revenue uplift from a product‑page A/B test and a 46.17% revenue (26.55% conversion) uplift from personalisation — all achieved with RedEye.

Penhaligon's