Case Study: England Lacrosse achieves personalised member engagement and maximised commercial value with RedEye

England Lacrosse chooses RedEye to transform member engagement and commercial value

England Lacrosse, the national governing body for lacrosse in England, faced pressure from Sport England to maximise commercial value but was held back by data silos, a CRM-focused tech stack, and low personalisation in member communications. Seeking a cultural fit and UK-based partner, England Lacrosse selected RedEye to provide a Customer Data Platform (CDP) and Marketing Automation Platform (MAP) to create a Single Customer View and enable tailored multichannel engagement.

RedEye united England Lacrosse’s disparate data into an SCV and deployed its marketing automation tools — including an easy-to-use email builder and automated workflow campaign management — to power personalised campaigns. The RedEye solution unlocked commercial value from membership data, boosted campaign output and efficiency, improved member relevance and satisfaction, and opened new opportunities for targeted marketing and sponsorship.

England Lacrosse

Caroline Royle

Head of Marketing and Partnerships