Case Study: Eaglemoss achieves 63% email revenue growth with RedEye's Marketing Automation Hub

Eaglemoss achieve 63% email revenue growth YOY using Marketing Automation from RedEye

Eaglemoss Collections, a leading partwork publisher, faced a challenge common to subscription and collectible businesses: improving customer retention and driving upsell across multiple international markets. To scale personalised experiences and better understand buying behaviour, Eaglemoss selected RedEye’s Customer Data Platform and Marketing Automation Hub to unify data and power lifecycle-driven communications.

RedEye built a single customer view and deployed over 170 automated, multi-channel campaigns—including a personalised “Back in Stock” programme—to target at-risk cohorts and recover lost sales. The results speak to the impact: 63% year‑on‑year email revenue growth, average open rates above 65%, a direct click‑to‑sale conversion of 12%, and the “Back in Stock” campaign contributing 6% of overall email revenue; the programme was subsequently rolled out to nine additional countries. RedEye’s solution helped convert more visitors into customers, boost LTV and scale Eaglemoss’s retention efforts.

Eaglemoss