Case Study: HomeServe PLC achieves 533% ROI and £267k revenue through marketing automation with RedEye

Delivering successful marketing automation through strategic support

Homeserve PLC, a leading UK home assistance provider, faced the challenge of moving from predominantly offline marketing (call centres and direct mail) to a fully digital, multi‑channel approach while unifying offline and online data to improve acquisition, engagement and retention. Seeking ongoing strategic support and behavioural data to drive website sign-ups and automated journeys, they engaged RedEye and its marketing automation expertise.

RedEye implemented the Contour marketing automation platform, dynamic/Agile Content emails, dedicated account management and best‑practice workshops to build acquisition, service and re‑engagement flows and a semi‑automated nurturing programme. The work delivered measurable results: £267k revenue in the first two years, a 56% conversion rate on a re‑targeting campaign, a 533% ROI, 63% year‑on‑year email revenue growth, a 500% uplift in Black Friday tech sales and an Agile Content video with 334,243 views and a 58% open rate — clear evidence of RedEye’s impact.

Homeserve PLC