Case Study: MandM Direct achieves 17% email revenue uplift and seven-figure automated revenue with RedEye

Automated data-driven personalisation, at every stage of the customer lifecycle with over 55 personalised campaigns

MandM Direct, a leading European online off‑price retailer founded in 1987 with over 2.5 million active customers across seven countries, struggled to identify customers’ lifecycle stages and deliver relevant messaging because customer data lived in disparate, siloed systems and teams used multiple platforms. To solve this, MandM Direct engaged RedEye to help unify their data and enable more accurate, automated personalization.

RedEye implemented an integration platform to create a single source of truth—consolidating personal, onsite behaviour, engagement and transactional data and connecting MandM Direct’s cloud systems—then powered automated, hyper‑personalised lifecycle campaigns and frequency optimisation via RedEye’s predictive engagement model. The approach delivered measurable impact: a 17% increase in email revenue from only a 2% volume rise, 55 personalised automated campaigns across seven countries, over £3m in revenue from automated campaigns (seven‑figure results), and reduced manual effort through intelligent automation.

MandM Direct

Matthew Grisman

Head of Customer Retention