Case Study: Craghoppers achieves 3,088% ROI with RedEye's Abandoned Basket Email Programme

Abandon basket email campaign generates huge ROI for Craghoppers

Craghoppers wanted to lift online conversion by targeting shoppers who abandoned their baskets and, although they had a strong multi-channel strategy from XCM, they needed specialist email expertise. RedEye was brought in to deliver a targeted abandoned basket email programme using its tagging technology and dynamic email marketing capabilities.

RedEye implemented a simple, single-trigger email sent 24 hours after abandonment that dynamically populated up to four product images, prices and details tailored to each user. The campaign delivered a 3,088% ROI with a 61.60% average open rate and a 27.70% click-through rate, and RedEye is now helping Craghoppers extend the programme with a follow-up email for non-openers.

Craghoppers