Case Study: Music Magpie achieves 4.28% conversion uplift (3.72% revenue increase) with RedEye's UX-driven A/B testing

A/B Testing leads to a 4.28% uplift in conversion rate

Music Magpie, a site that helps users sell unwanted CDs, DVDs, phones and electronics, engaged RedEye to optimise its user experience and conversion rates through UX-driven A/B testing using RedEye’s user testing services alongside Optimizely software. Their main challenge was making users aware of the full range of items they could sell, particularly on the valuation pages where switching between product categories was cumbersome.

RedEye ran user research and workshops to generate hypotheses, then tested variations that added a product-category toolbar/toggle on valuation pages to simplify navigation between categories. Variation 3 — a clearly labelled toolbar with icons and text and an arrow selected state — was the winner, producing a 4.28% uplift in conversion rate and a 3.72% uplift in revenue with 100% confidence, demonstrating RedEye’s impact on increasing items added and overall basket value.

Music Magpie