Case Study: Travelodge achieves 40% uplift in email revenue with RedEye's data-driven marketing automation

40% increase in email revenue for Travelodge through data-driven Marketing Automation

Travelodge, the UK value hotel chain with over 560 hotels, partnered with RedEye to gain a clearer view of customers and a deeper understanding of the customer journey. Facing the need to increase customer lifetime value, satisfaction and retention, Travelodge engaged RedEye’s journey mapping and data‑driven marketing automation to fill gaps in communications—particularly between booking and arrival.

RedEye implemented personalised, multi‑channel campaigns including a tailored pre‑stay email that combines booking, hotel and local information. The RedEye solution drove a 40% year‑on‑year uplift in email revenue, an 86% increase in website visits from email and a 94% rise in unique click‑through rate; the pre‑stay email alone delivered 370% more revenue per email than standard newsletters, with open rates near 77% and clicks up to 34.78%, and helped increase the value of an opted‑in email address by 9% (forecasting over £1m incremental uplift).

Travelodge

Stuart Dessler

Senior eCRM Manager