Case Study: Dress For Less achieves 1,850% ROI with RedEye behavioural email

1,850% ROI achieved through behaivoural email programme

Dress For Less, a subsidiary of Privalia and a leading European online fashion retailer, faced high basket abandonment and sought to improve onsite conversion. They engaged RedEye to implement behavioural email marketing using RedEye’s single integrated database and analytics to target users based on real-time online behaviour.

RedEye implemented automated browser-abandonment and abandoned-basket email campaigns with dynamically generated product content, and ran A/B tests comparing dynamic vs static emails. The dynamic emails delivered 50% more last-click revenue than static versions, and the overall program produced a 1,850% ROI, prompting Dress For Less to roll the solution out across its international sites.

Dress For Less

Monique Schuldt

Senior Online Marketing Manager