Case Study: United Rentals strengthens veteran recruitment with Recruit Rooster

United Rentals increases veteran applicants 28% with Recruit Rooster

United Rentals, the world's largest equipment rental company, sought to expand its veteran recruitment by authentically sharing employee stories through scalable content. They partnered with Recruit Rooster to address this challenge.

Recruit Rooster implemented a solution featuring a dedicated military careers site with job-matching tools, location-based search, and Talent Attract video testimonials. This approach resulted in a 28% increase in veteran applicants within six months and over 100 veteran apply clicks in under a year, significantly strengthening United Rentals' pipeline of veteran talent.

United Rentals