Case Study: British Gas achieves more inclusive online support with Recite Me

British Gas reaches 231,323 unique users with Recite Me

British Gas, the largest UK energy and home services company, sought to enhance its online customer support during the pandemic to better serve those with health difficulties, access needs, or disabilities. To address this challenge, they implemented the Recite Me toolbar on their main customer-facing website.

The solution from Recite Me provided a customizable digital experience featuring screen readers, reading aids, styling options, and translation tools. This implementation had a significant measurable impact, with the toolbar being used by over 230,000 unique users in a 12-month period, generating more than one million page views.

British Gas